Webflow vs WordPress: Which platform should my website be built on?

You may have heard WordPress powers 40% of the internet these days. But is that a testament to its superiority or just its old age? Think Windows vs Mac. If you’d like to spend less money, have a website that always works, and you don’t enjoy migraines - Webflow is the way to go.

Speed and SEO

If you create a blank page in WordPress, it will have, on average, 100 lines of code. On Webflow,it’s 3 lines of code. If you add a section or block in WordPress, it’s 5 lines of code. In Webflow, it’s 1 line. You get the idea. As a result, Webflow has super-fast instant load times because the code is so clean and optimised. For the first time ever, you can finally achieve a 100/100 Google Page Speed Insights score. This is great if you have SEO (Search engine optimisation) inmind.


When a website is responsive, it means the design layout is flexible and canadapt when displayed on various device screen sizes.  Webflow allows you to create numerous breakpoints and adjust the look /feel of your website for every screen size imaginable. It’s possible on WordPress, but much harder. The problem happens with weird screen sizes, or when people don’t have their browsers on full screen. In Webflow, it will always look good on any screen size and any future device.

Things Breaking

If you ever need to update a WordPress website, plugin or theme, you can expect to hold your breath and cross your fingers while you wonder what might break next. As  developer this doesn’t matter much because things breaking = more billable hours. For you, this is less than ideal.

There is NONE of the worry with Webflow. Instead of plugins, you have certified 3rd party integrations that won’t break (but there aren’t as many, which is worth noting).

Backups and Revisions

On Webflow,every website update is automatically backed up, with the option to restore your website in 1 click. On WordPress this feature rarely works and often ends up breaking somethings.


WordPress has so many vulnerabilities thanks to 3rd party plugins being outdated and often having bugs. Even if an old plugin is inactive, it can still be a backdoor. We know of numerous clients who have got hacked and had malware on their websites numerous times. This would never happen with Webflow. Think Mac VS PC.

Dynamic Pages

Webflow has “CMS Collections” which is like a database with rows and columns, similar to an Excel spreadsheet. If you need 100 landing pages for Google Ads with 100 different keywords on each page, you would normally need to create 100 different pages in WordPress (I don’t need to tell you how long this would take). With Webflow,you can create one page to use as your template, and then choose which fields will be populated using your spreadsheet of data. Add one new row of data in the backend and you’ve got a new live page on your website (magic). You can create CMS Collections for blog posts, products, news articles, podcasts,resources, dictionaries… literally anything.  

Test before you go live

Anytime you want to test out your new website or page before it goes live, Webflow gives you a private staging website so you can see if you broke anything before going live.This website can be easily shared with others and is much more useful than the‘preview’ function on WordPress.

The comparison of Wordpress and Webflow is summarised nicely by a review from Rakuten (a rather large global company which uses Webflow)…

“We’ve saved thousands of dollars in the last few months since switching from WordPress to Webflow. Now, my team can make changes in 20 minutes that would have taken an expensive programmer 4-5 hours.”

-      SarahSmith, Rakuten

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