Marketing without a clear strategy can be a complete waste of time. You first need to understand your target market, what your competitors are up to and what will stand out in your industry.
Your business will always need a great combination of marketing methods. It's important you approach marketing in a holistic way so that it's effective, rather than disjointed.
Marketing should always be an investment with trackable returns, rather than trial and error where you never figure out what's working.
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